Is financial independence the ultimate scapegoat for compromising on feminism?

So I recently read the book Female Chauvinist Pigs. It had some gratingly problematic uses of transphobic, gender-essentialist, & objectifying rhetoric but oh, did it ever get my ears pricked for instances of women spouting gendered oppression.

I wanted to share a depressing instance of what female chauvinism looks like to me. This progressively intentioned project wants to "help" get women into the tech industry and specifically into professional coding field. The problem of course is that much of the advice given and projects proposed enforce gendered stereotypes that do nothing for women as a whole. This approach would only serve to (maybe!) garner success for the individual woman who make those compromises.

Small example : "it’s our job (for now) to be easily integrated into an all-male team, nonthreatening, and hyperskilled"

This might just be lazy or "hip" rhetoric employed by their copy writers which bores me. I really hope they don't mean it. Because this is not feminism or if it is, it's a twisted sort of feminism. And it's a great example of why I have issues with "financial independence" being a feminist goal (identified as such in bell hooks' Feminism is for Everybody). It is not surprising to me that when the goals of feminism try to mix with the goals of capitalism it invariably ends up looking like female chauvinism. But this point seems to fall through the cracks (even in Female Chauvinist Pigs) when it comes to other self-professed (successful) feminists.

Am I nuts, or is bowing to capitalism in order to gain financial independence becoming the ultimate scapegoat for compromising on feminist goals? Case and point:
many of the responses to the kerfuffle this project has caused decry that the compromises the Lady Coders project is promoting are necessary and that those dissenting are merely being ideological purists. So I guess personal success is more important than standing for your own boundaries & beliefs about sexism?

To be clear, I acknowledge that compromising on one's boundaries & beliefs in order to survive is often a valid and unfortunate necessity. I would not fault anyone for doing something like identifying with a previous and inaccurate gender/name in order to receive unemployment/social services. Their subsistence depends on that compromise. This is fucked up because folks in such situations are at the actual mercy of the social services system. And is completely different from compromising on your boundaries & beliefs to accrue a higher financial and professional status. If you have a skill/attribute that is valued and sought by an industry that you choose you have power. You are not at the mercy of that industry/system in the way that others are.

And, oh yeah, for all those folks defending the project as looking to be "effective" in their compromise and that this will (slowly) make the environment more diverse:

This whole Lady Coders mess comes to me via my partner who is a (cis-male) web dev. He is furious because this means that even though this project will get more women in the room, the level of diversity of ideas and experiences will be discouraged and disparaged by its approach. And coding (by his account) is a creative, knowledge based work. In such work you NEED a diversity of ideas in order to approach the incredibly diverse of problems with appropriate solutions.

It would actually behoove the tech (and other knowledge-based) industries to welcome diversity with open arms. It is risky, but in the long run it stands to make them more successful, competitive, and flexible. The idea that (potential) workers must compromise their identity in order to work in certain places is the oppression of capitalism at work. It alienates workers from their labor & progress which depletes recourses of experience and ideas that business will have to call upon.

This mandated compromise also creates a system of shaming in which women who have compromised and gained success/status express disdain for women who did not. Often saying that if women don't trade on things like their appearance or novelty that they are just "not trying hard enough". The Lady Coders project offers no challenge to this status quo & appears to be a great project for getting big tech companies those token female techies who'll help them look progressive while publicly excoriating those who refuse to compromise their feminist values. 

Not radical ladies, really, just not...