Dear Dad*

*I just sent this letter to my dad over facebook after he commented on a picture of my new hair with the words "Too short!"

Hey, I didn't like this comment. I'd like for us to talk about this in person in the near future, but because this is the second time I've felt the need to delete your comments I wanted to let you know why.

I do not appreciate the majority of your comments about my appearance. Especially when your words encourage me to appear "prettier" or more "girly/womanly". I've decided to look the way I look because it feels right to me. I like my hair short. I like my armpits & legs hairy and my belly and thighs a little fatty!

I love these things about myself and would appreciate it if you would comment no further on the choices I make about my own physical appearance. In other words: 

Unless I ask you directly (even if I am asking all of my internet community) I am not soliciting your opinion of my appearance.

When you tell me that I should have longer hair or that I should lose weight I feel afraid that you want me to feel ashamed of or doubt the choices I make in about to my own body. This fear is out of sync with the person I know you to be. You are and have been an incredible father and parent to me. I feel mind-bogglingly lucky to have you in my life. Truly, I love you more than I can say.

I am asking this of you because I trust in the person that you are and I believe in the relationship we share as as adults and friends. As my father & friend, I know that you don't want to hurt my feelings or pressure me to do something that doesn't feel right to me, because I know that you love me (this is never in doubt) and that you want me to love myself (this is the part I am afraid about).

The ways I've chosen to appear and how I treat my own body are the best way I know to love and express myself. It saddens me to think that you dislike the ways I am finding to love myself and my body. But I can live with the dislike. (people who love each other often do things that the other dislikes!) What hurts the most is being asked, cajoled, & hinted to about how I should change or stop doing things that clearly make me happy because of that dislike. 

If you dislike my hair that much then don't look at it. Stop telling me to grow it out. I love you the way you are. It doesn't mean I have to like everything about you. I request the same courtesy from you.

I know that you and I have differing opinions about fashion & appearance. But these are differences of aesthetic opinion. And I would love to discuss these differences with you more in depth when I see you at Christmas. But for now, can we keep our conversations about fashion and appearance general/philosophical & not about me in particular?

Thank you so much for being my Dad! There is no thanks that could be enough for that! I love you so much and can't wait to see you over the holidays. Give my love to Mom!

BIG HUGS! 

Wendy R.M.

This was difficult to write. But important. So glad I did.

Branding & Activism

Part 1: An Introduction

"I am done with the labels. I am resisting the labels of the communities I am choosing. I ask to be part of community action, but to name my own politics"

- excerpt from a freewrite earlier this month. 

I'm not a marketing, content strategy guru, nor do I consider myself a seasoned activist, but as a writer & editor committed to compassionate communication and a former “outsider” to activist causes I have noticed a thing or two about branding in the activist community that just don't work for me. I have in fact refused to hitch my direct support to causes that I've seen doing good work but have used branding language in a way that frustrates me greatly. This post signifies the start of a series. Each entry will include either a specific example of activist banding I see as ineffective and/or problematic or further revelations about activism and branding as a whole.


Before I start to do that I need to outline what I interpret and believe to be the goals of activist branding. And why those activist goals are important.


Activism for me at it's core is about opening people's minds to more human ways of  being in the world-- ways they'd never noticed or had not thought possible beforehand. Outside of any political philosophies and habits I have, I believe this truly and completely that: If we, as members of the human race, communicated better, we would hurt each other less.

Before I can "make change" as an activist my first job is to communicate. This is why I write, this is why I am passionate about consent dialogue and consensus. This is why I am constantly looking for ways to be a better writer and communicator. The most important activism work to me is seated in language and how we talk and package our messages.

In both ad campaigns and my politics I like simple questions that have complicated intuitive answers. The challenge here is to let go of the idea that your audience will think what you want them to think. They won't. What this means for activist groups: before we do outreach to general audiences activists must accept the reality that people's definitions are valid cultural context even though those definitions and ideals differ from our intended definitions. 

Its important to meet people where they are at. This is a philosophy I've tutored under and written under for a long time. Respecting your audience's current context and definitions extends the first line of compassion. It gives something to your audience, welcomes them in your message.

I'm not saying that all activists should be courteous about every topic at all times or that outcries of rage and disgust are ineffective or unnecessary, but that our first contact with an audience outside our group of activists should avoid this. It should come from a place of understanding and invitation. An invitation that comes with an angry yell and a proclamation about everything that is wrong and problematic may feel and be absolutely true to the speaker, but to the audience, to the listener, it can be scary. It can be confusing. Expressions of anger are valuable and useful in many ways and more specific contexts but when used as content and slogan of wide scale branding they often alienate.

If we want people the choose to stand with our cause then we have to make sure that they know we won't devalue them as humans for choosing otherwise What holds true for ethical sex/romance also holds true for content strategy: Your audience can't fully choose to join your cause unless they have the option to refuse without consequence.

Movements should not seem compulsory (that's the kyriarchy's job!). Outreach content should not accuse its audience of having the wrong definitions. We want people to choose to see words and concepts in ways that resemble how we see them. This is what learning is. Educating others is not a simple transfer of information (because then proclamatory re-defining approaches would work). Radical education makes space and invites others too chose and create ideas new to them. 

The bombastic, downright pushy ways (stay tuned for specific examples!) I've seen activists promote important information completely ignores their audience's learning role in the process of radical education. Quite frankly in some ways it reminds me of a mean, authoritatian teacher.

The thing that separates activist branding from branding at large, what makes it radical, is that the activist's goal in branding should be to incite critical thinking in their audience. Calling folks to participate in their community and culture critically. There's a recent and apt approach in marketing bourn out of web 2.0. It takes advantage of its audience's enjoyment of interactive internet features. This approach often includes showing users the effects of their interactions. It invites its audience to feel that their input is welcome and appreciated. If participants in a survey get a notification telling them how their answers assisted their organization they can see clearly how their critical input is valuable & welcome. As activists we too should invite the audience to pool their critical thinking with ours.

Rather than demand our audience correct their ways, activist branding should invite and make space for critical consciousness. It'll take patience for our audience and a lot of questioning. It does NOT require that we let go of the principles about which we feel righteous and real rage, but that we take some focus off the issue and focus on the reality of the humans we are trying to reach out to. If our audience can see we care about them as much we care for our message (which we as compassionate activists should already be doing) they are more likely to care about our messages. The best promotional tool we have available to boost our message is our ability to express care for and invite the critical thinking of those outside our movement.